Product Marketing Manager

About

Créé en 2017, SINGULART est une galerie d’art et de design en ligne qui a pour mission d’aider les artistes et les designers à braver les barrières internationales du marché de l’art et du design. Pour cela, nous pouvons compter sur notre formidable équipe. Nous sommes aujourd’hui plus de 96 collaborateurs de 2' nationalités différentes, quelle croissance depuis nos débuts!

En novembre 2021, nous avons annoncé notre Série B de 60 millions d'euros. Il s’agit de la plus grosse levée de l’histoire du monde de la culture ! Nous sommes très fiers du chemin accompli mais cela veut surtout dire de nombreux challenges à venir et pour y arriver nous aurons besoin de vous!

Nous travaillons au quotidien avec une seule et même mission en tête : faire rayonner nos artistes et designers à l’international et déclencher le coup de cœur auprès de nos clients!

Notre signature ? Moving the world with creativity

Nos objectifs ? Redonner aux créateurs une place majeure dans notre société, accompagner les amateurs d’art et de design dans leurs découvertes pour enfin rendre le marché de l’art plus transparent et ouvert.

Pourquoi ? Parce que nous pensons que la création a un pouvoir immense, celui d’ouvrir les esprits, d’embellir nos intérieurs et nos vies.
Les valeurs de diversité et d’équité ont toujours fait partie intégrante de notre ADN et sont le moteur de nos actions. Nos collaborateurs sont une de nos plus grandes fiertés. Leurs évolutions et leurs épanouissements sont au cœur de nos préoccupations et nous faisons en sorte que chacun puisse suivre le chemin qui lui sera le plus adapté.
Seul on va plus vite, mais ensemble on va plus loin. C’est pourquoi demain nous aurons besoin de vous.
Rejoignez-nous pour aller ensemble plus loin dans notre mission et notre ambition.

Job Description

We are looking for a strategic and result oriented Product Marketing Manager to join the Product team at Singulart. In this role, you will be responsible for developing and executing the go-to-market strategies for our products, driving the adoption of key features, and leading critical initiatives that enhance the artist experience and their retention. You will be working at the intersection of many teams, keeping the Artist needs at the heart of your efforts, ensuring that Singulart remains their partner of choice.

Key Responsibilities:

Develop Go-to-Market Strategies:

  • Define and implement comprehensive go-to-market plans for new product launches and updates. Continuously monitor the impact of the implemented activities, track adoption metrics and recommend iterations when needed.

  • Collaborate with cross-functional teams to ensure alignment on product positioning & messaging as well as on GTM execution internally and externally.

Content Creation:

  • Produce high-quality marketing collateral for our artists, ensuring consistent messaging across all channels. 

  • Explore and innovate with diverse content formats, analyzing their effectiveness in driving engagement and retention among our users.

  • Be in charge of the copywriting for the product marketing content including emails, onsite touchpoints and other promotional assets

Analyze and Report:

  • Track key performance indicators for product marketing initiatives, providing regular updates on progress and outcomes.

  • Evaluate the effectiveness of each channel in regards to the established goals using insights to optimize future campaigns.

Market Research and Customer focus:

  • Conduct market research to identify customer needs & market trends

  • Conduct benchmarking against direct and indirect competitors, analyzing key features and positioning.

  • Engage directly with prospective or existing clients to gather insights and feedback on features, needs, and pain points, translating these findings into actionable recommendations for product development and to inform the PMM approach

  • Act as an ambassador for our artist community, ensuring their perspectives are integrated into product decisions and strategic development.

Preferred Experience

Qualifications:

  • Minimum of 4 years of Product Marketing experience in tech, preferably within a SaaS company

  • Fluent in English for both verbal and written communication with the ability to produce high-quality copy. Proficiency in French or German is a plus.

  • Analytical mindset: able to leverage data to drive decision making and to confidently report on activities

  • Impact driven with a track record of successful go to market initiatives results

  • Proactive mindset: is able to identify opportunities and tackle challenges head-on

  • Ability to work cross functionally and to foster collaboration between various teams (Artist facing teams, marketing, product etc)

  • Passionate about understanding and advocating for the customer (in our case Artists): eager to engage with them and to represent them internally 

  • Creative storyteller, able to make complex topics sound simple yet exciting 

  • Enjoys a fast-paced start-up environment, adapting quickly to change and finding innovative solutions to challenges that arise.

Recruitment Process

Entretien RH (visio), entretien manager, business case, entretien N+1

Additional Information

  • Contract Type: Full-Time
  • Location: Paris
  • Possible partial remote