Within your #OneTeam
-Drive individual and collective performance, define action priorities in line with group strategy and based on targets and results
-Recruit talents, support their skill development, and foster their growth by providing clear objectives and regular feedback
-Ensure effective communication and adherence to best practices within the team, with the CMO organization and with the cluster team members
-Foster a #oneteam environment where team members feel valued, engaged, and motivated to contribute their best.
Your main responsibilities
-Drive customer acquisition and retention by creating and executing customer-centric marketing plans (40%)
• Identify market trends, competitive intelligence, and customer insights to inform marketing strategies.
• Share insights with the Global Go-to-Market teams to enhance the global marketing strategy and campaign planning, thereby improving regional relevance
• Create complementary local marketing plans based on global marketing strategy and planning frameworks
• Execute global and local plans by running 360 marketing campaigns using owned, paid, and earned media as well as events and emailing, to drive e-commerce conversions and build marketing and sales pipeline through demand generation
• Ensure the campaigns are deployed on time and have high standard of execution
• Develop local communication plan supporting the group communication strategy and supporting the local marketing plans (PR, Social Media)
• Plan and manage marketing budgets while closely monitoring ROI to ensure effective allocation and performance
• Foster the culture of #OneTeam by effectively collaborating and sharing with corporate teams and with the Sales teams
- Increase performance via monitoring and analysis (30%)
• Ensure all marketing campaigns and activities are aligned with the OKRs framework. Track performance against these objectives and key results, including business targets
• Conduct regular analysis and reporting on all activities against OKRs & targets, including the identification of trends and insights
• Make data-driven decisions based on insights and take prompt actions to enhance performance
-Collaboration with corporate and cluster teams (15%)
• Facilitate regular meetings and updates between group and cluster teams to ensure alignment and shared goals
• Collaborate closely with the Sales Director and Cluster Leader to optimize demand generation campaigns, focusing on pipeline creation and performance monitoring
• Provide continuous feedback to the corporate teams to ensure alignment and to enhance regional relevance
Your future impact: making OVHcloud known even better than today as "cloud provicer" among defined target group
In 6 months
- analysis of the current state of the team and marketing activities
- presentation and start of implementation of the marketing strategy for the CEE cluster
- proposing and implementing changes within the marketing team, if required
- creation and implementation of a marketing management process in the cluster
- recruiting new people to the team, if required
- establishing effective cooperation with different local and central departments
And in 1 year
- achieving the assumed business goals
- visible positive impact on the brand image
- continuous improvement of marketing strategy and execution, adaptation to changing conditions
- further development of the marketing team, providing significant support for other business departments of the company
Skills required
- At least 7 years of experience in a marketing role, ideally in an international organization, in a B2B and high tech environment.
- 5 years of experience in team management
- Ideally, a Master's degree in Marketing, Digital Marketing, or a Business School degree with a specialization in marketing.
- Fluent in English.
It's a +
- Knowledge of the global cloud market and technologies
- Experience in e-commerce marketing
