Digital Marketing Specialist

Digital Marketing Specialist M/F/X

Within your #OneTeam

The Digital Marketing Specialist will play a vital role in supporting the marketing team's operational, analytical, and creative needs. This position is designed to ensure effective execution across customer-centric activities, social media, reporting, and campaign support, contributing to a seamless marketing operation and strategic alignment.

Your main responsibilities

• Reporting, Analysis & Operational Support (30%)
• Asset Creation for the Wider Marketing Strategy (20%)
• Social Media Execution (20%)
• Customer Centricity Support (20%)
• Campaign Support (10%)

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Skills required

Hard skills

• Marketing Fundamentals
  • Knowledge of digital marketing basics, including customer personas, marketing funnels, and campaign strategies.
• Social Media Management
  • Familiarity with platforms such as LinkedIn, X, and Meta.
  • Understanding of social media analytics tools for performance tracking.
• Content and Asset Creation
  • Basic graphic design skills (e.g., Canva, Adobe Photoshop, or similar tools).
  • Copywriting abilities for social media posts and other marketing materials.
• Data Analysis and Reporting
  • Proficiency in Excel for data organisation, analysis, and reporting.
  • Basic knowledge of analytics tools like Google Analytics, social media insights, or similar platforms.
• A/B Testing and Optimisation
  • Understanding of A/B testing methodologies to improve campaign performance.
  • Ability to interpret data from testing to make data-driven decisions.
• Budget and Invoice Management
  • Experience processing invoices and basic understanding of managing budgets for campaigns.
• Research and Competitive Analysis
  • Ability to perform market research and competitor analysis to gather actionable insights.

Soft skills

• Creativity and Problem-Solving
  • Creative approach to developing marketing assets and generating ideas for campaigns.
  • Problem-solving mindset to address challenges in reporting, social media execution, and asset creation.
• Attention to Detail
  • High level of accuracy in reporting, data analysis, and content creation.
• Proactiveness and Initiative
  • Demonstrates a self-starter attitude, taking initiative to identify and address gaps in processes or tasks.
• Communication Skills
  • Strong verbal and written communication to convey ideas clearly and effectively to internal and external stakeholders.
  • Active listening to understand team needs and customer feedback.
• Adaptability and Flexibility
  • Ability to pivot between tasks and priorities in a fast-paced environment.
  • Open to learning new tools, methods, and marketing trends.
• Teamwork and Collaboration
  • Proven ability to work within a team and build productive relationships across departments.
  • Willingness to support senior team members and contribute to a collaborative marketing environment.
• Time Management and Organisation
  • Ability to manage multiple tasks and deadlines efficiently.
  • Strong organisational skills to handle reporting, invoices, and campaign tracking systematically.